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Do you have "deal overload" syndrome yet? You will when instant deals start this month.

Last updated 6 years ago

Are you like me and have reached deal saturation?  I mean there are just so many microderm abrasions, spa packages and parachute lessons that I'm going to use in a week.  Well, just when I thought I couldn't take it anymore I saw this article in Business Week about Groupon Now, their new service which provides instant deals for places near you.  Essentially they will enable merchants to offer anytime deals for non-busy times (e.g. mid-day on Tuesday) -- much like airlines/hotels that offer lower fares to certain customers in order to sell inventory that would go wasted.  And as overloaded as I am on "splurge" deals, I actually think this will be a feature I'll use quite a bit.  I go out to lunch nearly every day so why not check the "I'm hungry" button on my Groupon mobile app and see who wants my business the most.  

Here's a key section of the BW article that explains the strategy.

"Groupon Now is Mason's attempt to build something that's much more difficult to replicate: a huge, liquid market for consumer foot traffic. Mason not only wants to change people's dining times, he wants to embed Groupon further into the daily routines of consumers and merchants. "We want people to think about Groupon every time they walk out the door," he says. Adds Harry Weller, a Groupon investor and adviser who persuaded Mason to simplify the Groupon Now interface from dozens of options down to the two "hungry" and "bored" buttons: "It makes Google's market look quite small if we get it right. It's really tapping into the largest part of commerce in the U.S.—local."

 You can find the full article on Business Week:

Are Four Words Worth $25 Billion for Groupon?

 

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