Per my post last month, over half of Americans will own a smartphone by the end of the year. This just in from Google, those people use their phones for searching and shopping, and some of them even see ads and click on them. While I am being a bit sarcastic, this latest video from Google does show how search, surf and social are increasingly done by consumers on the go. Hence your web presence and advertising strategy has to incorporate mobile in order to reach the many people who are ready to buy. And as Google says in the video "mobile ads work!"