I've never flown Virgin Airlines but I want to. And that is saying something since I pretty much dread getting on American or United. Fortunately Virgin just recently launched service here in DFW so I'm going to make a point of booking with them for a future trip.
Why do I like Virgin? Well as a marketer, I admire how they relentlessly focus on their brand and how amazingly well they bring it to life through advertising, marketing, PR, customer service and of course the product. Their creativity and execution are amazing, but I really love their focus -- ingraining the brand in every single aspect of the company, and their consistency -- doing it year after year for decades. Through this longterm focus Virgin has managed to do what other airlines cannot (with the possible exception of Southwest for value travel) which is to differentiate and elevate themselves in a commoditized industry.
Want to see what I mean? Check out these two commercials and tell me they don't grab you.