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So many changes @ Google - What's up with that?

Last updated 7 years ago

The local/search/social landscape continues to evolve at an accelerating pace.  And without a doubt Google is leading the charge with a ton of recent changes and innovations.  

  • Google Instant
  • Google Place Pages
  • New Local SERPs layout
  • Updated search algorithm incorporating reviews
  • Google Tags
  • Google Preview
  • Google Boost
  • Google HotPot
  • Groupon (almost)

All of these serve as further proof that local businesses must have a strategy to build and optimize their entire web presence on an ongoing basis, taking advantage of new developments as they happen.  

As the leader of our web presence optimization business (ReachCast), my colleague Alex Hawkinson is constantly meeting with the leaders in the market like Google and Facebook and translating what he learns into new features that help our customers.  Be sure to read his very insightful two-part post on the ReachCast blog here and here.

Photo credit to ReachLocal.

 

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