We were very excited and proud to launch our new website a few weeks ago. It was a huge task involving 6 sub-sites, 400+ pages, 40+ vertical landing pages, 135+ videos and 1,500+ graphics. It got me to thinking about our previous site that I loved in 2009 but hated lately. And the fact that reviewing old website designs is like looking at pictures of yourself from high school. At the time you think you're the coolest thing since sliced bread, but then later you look back and think to yourself "wow, that was awful, what was I thinking?!?" So while I'm still enamored with our new site I thought it would be interesting to look at the evolution of the design. BTW, my non-scientific research indicates that the average "like" phase of a website is around 18 months.
2012 - The New Site
Featuring tons of videos and photos of real customers and employees. Authentic and optimized for lead generation. Integrated with our social presence and featuring a learning center with content on best practices in online marketing.
The Flash video and color-based navigation seemed like such a good idea at the time.
A slight makeover from 2007 but what's up with the vines growing around the bottom call-outs?
Wow, that's a crazy combo of black, orange, aqua and mustard fonts.
Update to the original with even more copy!
The original site. All websites looked like this back then but it still makes me wonder how we thought they looked good.