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The rise of the Digital Omnivore outlined in the Digital Future report by @comScore

Last updated 5 years ago

Per comScore's Digital Future report "We are entering a new digital era, an era where people are connecting with content and brands through multiple screens - through their PC, TV, smartphone, and tablet, we call this the rise of the Digital Omnivore."

You can get the report and watch the video series with key insights on consumer use of digital media at the comScore landing page

I'm sharing this report because it's imperative to understand today's digital consumer and make sure you are in front of them at every step of their buying journey. As comScore says "...they [retailers] must build strategies that address audiences across these devices throughout their purchasing process, or risk losing that customer's sale to the savvy retailer who looks for the interception by being in front of the consumer at every step of the sales funnel."

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Todd Ebert is interested in B2B marketing strategies including the intersection of search, social, local and mobile marketing.  He is SVP Marketing at local online marketing leader ReachLocal.

 

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