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Rethinking the marketing value chain. How to structure a marketing team for max results.

Last updated 6 years ago

I've been thinking about the optimal structure for a marketing team and came up with the concept of the value wheel.  There isn't any beginning or end to the wheel like there is in a traditional value chain.  That's because all the functions work together in a continuous cycle of inputs and outputs.  

One key to success is having a strong product manager / product marketer who "owns" responsibility for the product from cradle to grave and is measured by the P&L results.  

Check out my slide deck that explains the value wheel and provides a deep dive into the product marketing and integrated marketing roles.

 

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