Have you mapped the buying journey for your products/services and aligned your marketing strategy to influence potential customers in the key places that they search, surf and socialize online? If not, you're probably not getting as many customers as you could.
This is a critical step for all of us in marketing, especially the local businesses my company works with. So I decided to write this ebook about it. It took me longer than I had hoped but I think the result is pretty good. Give it a read and shoot me your your comments and insights.
In case you missed the link above, you can check out the ebook here.