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SoLoMo = Future of Mobile according to Google & Mary Meeker (video & factoids)

Last updated 7 years ago

According to analysts, 2011 is the year of mobile.  Clearly Google thinks so, recently hosting an event called ThinkMobile featuring Mary Meeker of the investment bank Kleiner Perkins (@KPCB).  Together with Google's Jason Spero, Head of Americas Mobile Advertising, they review why marketers need to reshape their strategies to reach the always-connected, “mobilized” consumer.

Some interesting factoids:

  • Shipments of smartphones & tablets will exceed desktops/laptops in 2011
  • US mobile searches grew 4X last year
  • Google forecasts that this year 16% of searches will be mobile
  • Google says 1 in 3 mobile searches are local
  • After searching for a local business, 61% of users called and 59% visited
  • Over 200 million people access Facebook from their mobile phone, as well as over 50% of Twitter users
  • 74% of consumers have purchased as result of using smartphone while shopping
  • Mobile users engage and convert at higher rates than web users
  • 79% of advertisers do not have a mobile optimized site

The bottom line is that you need to invest in Social-Local-Mobile (SoLoMo) marketing or you will miss opportunities to egage the large and rapidly growing segment of consumers who are looking for products/services from their mobile phones.


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