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    Infographic: 5 Steps Down the Path to Online Marketing Success

    Last updated 4 years ago

    Pretty cool that our infographic got so many shares on Mashable. Nearly 4000 at the time of this post. 

    My Labor of Love is Finally Done - New Ebook on the Consumer Buying Journey

    Last updated 4 years ago

    Have you mapped the buying journey for your products/services and aligned your marketing strategy to influence potential customers in the key places that they search, surf and socialize online?  If not, you're probably not getting as many customers as you could. 

    This is a critical step for all of us in marketing, especially the local businesses my company works with.  So I decided to write this ebook about it.  It took me longer than I had hoped but I think the result is pretty good.  Give it a read and shoot me your your comments and insights. 

    In case you missed the link above, you can check out the ebook here.

     

     

    If luxury brands don't get social media marketing then who does?

    Last updated 5 years ago

    I was invited to a fancy schmancy Whiskey tasting event last night and was amazed that so many high-end distillers and restaurants completely and utterly failed at their marketing.  Why bother to spend the money to exhibit but not do it properly?  

    Here are the details:

    • 750+ invitation-only attendees, the majority of which were whiskey aficionados 
    • 30+ top micro-distillers who paid to exhibit 
    • 6 high-end local restaurants who paid to exhibit
    • 50% of exhibitors with no/minimal signage to make a brand impression
    • Only 1 of 40 exhibitors with an electronic display who showed their social accounts
    • Zero exhibitors who asked for my email address or to connect socially despite lengthy conversations with them

    I was shocked that none of these luxury brands understood the need to continue engaging with attendees after the event.These weren't random taste-testers in the grocery store, these were aficionados who had paid quite a lot to attend the event and are highly influential in the segment of high-end whiskey consumers.  I'm not surprised by poor marketing at many local businesses who are too busy to keep up, but surely folks who sell $100/bottle luxury whiskey should get the power of social media for developing and spreading their brands. 

    Here are four simple suggestions that cost very little but have big impact on the ROI of the event:

    1. Use well-branded signage to attract visitors to your booth -- and prominently display your URL and social accounts
    2. Use an iPad to show a video about your distillery and ask people to subscribe to your newsletter
    3. Use a table top sign with QR code that people could easily read via their phone to subscribe to your Facebook or Twitter account
    4. Put out business cards or SWAG with your URL, Facebook and Twitter accounts

    Overall, the marketing lesson is simple. Go all out or don't go out. Events are great to reach consumers but you have to integrate online tactics in order to tell your story, develop fans, turn them into customers and then into advocates. 

    Now you can market your business from the palm of your hand.

    Last updated 5 years ago

    I'm excited to launch our ReachLocal mobile app this week [both Apple iOS and Android].

    We've spent a ton of time with local business owners and know that they want to do everything while on the go. Now using our app they can run their marketing from their smartphone anytime, anywhere.  The app is chock full of features but most importantly clients can be alerted in realtime when they get a new lead and then respond immediately while out at a job site, driving around town, or even sitting at their kid's soccer game at night. This dramatically improves their ability to win new business vs. competitors who take a day or two to get the lead and reply [if ever].

    Check out the infographic to see all the capabilities we're giving our clients. 

    I'm obviously biased but this is more proof that we are the leaders in local.

    When I grow up I want work in Marketing [video]

    Last updated 5 years ago

    Great video that pretty much covers all the roles/personalities on my team ;)  

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