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    Propaganda alert: good video story on ReachLocal by MarketWatch

    Last updated 6 years ago

    Good week.  First the Bloomberg TV feature story and now this MarketWatch video interview with ReachLocal CEO Zorik Gordon.  Kudos to @DavidGlaubke for lining these up.

    Bloomberg TV interview with ReachLocal CEO Zorik Gordon

    Last updated 6 years ago

    Zorik does a great job explaining the basics of ReachLocal's strategy and our partnership with Google.  Another small step toward eliminating the best kept secret in local advertising.  

    Web presence building blocks for maximum performance [Infographic] @ReachLocal

    Last updated 6 years ago

    Businesses need a holistic online marketing strategy to engage, acquire and retain customers.  Individual tactics are better than nothing, but getting the best results requires a total web presence consisting of the following.

    Reputation: consumers are conditioned to research you before they buy so make sure you're monitoring all the important places where consumers are talking about you like Facebook, Twitter, Google Places, Yelp and other review sites. And of course you must implement a process for getting a fresh stream of positive reviews.

    Search:  search engine marketing (PPC) is a proven way to get leads quickly and when combined with organic search (SEO) you can significantly lift the likelihood of a consumer click/conversion.  You create a total presence on search engines by buying it (advertising), claiming it (local directories) and building it (content marketing).  Another way to describe this is paid reach and earned reach.

    Display Advertising:  if you're doing radio, TV, print or billboard advertising then you really should shift some of that budget to online display ads.  Display is a highly targeted, and therefore cost effective, way to build awareness for your brand with local consumers.  And oh by the way, combining display with search can give you a nice lift in conversions.

    Social:  consumers are spending a crazy amount of time on Facebook every day and "liking" (following) brands that they identify with.  Tons of research shows that consumers use a mix of search and social to find and research companies before they buy.  So if you don't have a social presence you're missing out on an easy and inexpensive way to bring your business to life online and build relationships with customers.  Plus both Google and Bing are actively using social "likes" and shares in their algorithms that power organic search rank so a healthy social presence helps improve your search presence.  

    How big is the online universe? [Infographic] @SocialTimes @Jess3

    Last updated 6 years ago

    This SocialTimes article gives great perspective on the relative importance of the leading online sites and social networks in building your web presence.  It's not hard to see how/why mobile marketing is the next frontier.  

    P.S. note that LinkedIn's 100M users powered a $4B market cap just one day after their IPO, 

    New Marketing Resource: Facebook Studios, a community for marketers, creatives and fans

    Last updated 6 years ago

    Check out the Facebook Studio site.  

    It includes lots of articles and videos by Facebook to educate local businesses on how to reach and engage customers.  For example, the New Word of Mouth video is a simple, but cool way to get the concept across.

    But wait, there's more...many examples of great campaigns leveraging Facebook.  I particularly like the Corona campaign that drove an increase in "Likes" (fans) from 3,000 to 200,000 in just 2 months by featuring the pictures of Likers on the digital billboard in Times Square.  

    There are lot's of really creative campaigns that integrate traditional and social media so take a look.  You can also "Like" them on their page to get regular updates.

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