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    More on Mobile from Google [video] - People use smartphones for more than calls ;)

    Last updated 7 years ago

    Per my post last month, over half of Americans will own a smartphone by the end of the year.  This just in from Google, those people use their phones for searching and shopping, and some of them even see ads and click on them.  While I am being a bit sarcastic, this latest video from Google does show how search, surf and social are increasingly done by consumers on the go.   Hence your web presence and advertising strategy has to incorporate mobile in order to reach the many people who are ready to buy.  And as Google says in the video "mobile ads work!"

    Do you have "deal overload" syndrome yet? You will when instant deals start this month.

    Last updated 7 years ago

    Are you like me and have reached deal saturation?  I mean there are just so many microderm abrasions, spa packages and parachute lessons that I'm going to use in a week.  Well, just when I thought I couldn't take it anymore I saw this article in Business Week about Groupon Now, their new service which provides instant deals for places near you.  Essentially they will enable merchants to offer anytime deals for non-busy times (e.g. mid-day on Tuesday) -- much like airlines/hotels that offer lower fares to certain customers in order to sell inventory that would go wasted.  And as overloaded as I am on "splurge" deals, I actually think this will be a feature I'll use quite a bit.  I go out to lunch nearly every day so why not check the "I'm hungry" button on my Groupon mobile app and see who wants my business the most.  

    Here's a key section of the BW article that explains the strategy.

    "Groupon Now is Mason's attempt to build something that's much more difficult to replicate: a huge, liquid market for consumer foot traffic. Mason not only wants to change people's dining times, he wants to embed Groupon further into the daily routines of consumers and merchants. "We want people to think about Groupon every time they walk out the door," he says. Adds Harry Weller, a Groupon investor and adviser who persuaded Mason to simplify the Groupon Now interface from dozens of options down to the two "hungry" and "bored" buttons: "It makes Google's market look quite small if we get it right. It's really tapping into the largest part of commerce in the U.S.—local."

     You can find the full article on Business Week:

    Are Four Words Worth $25 Billion for Groupon?

    Get your Web Presence Factbook while it's hot! Chock full of interesting & useful stats on consumer behavior online.

    Last updated 7 years ago

    I've posted a good bit about the need to optimize your entire Web Presence in order to get and keep more customers online.  And I've posted about ReachCast our fully-managed service for those who don't have the time or expertise to do it themselves.  

    But what I failed to do is to define the scope of Web Presence in terms of all the places consumers are spending their time online. So my team and I researched and built this handy dandy Web Presence Factbook with over 75 key stats and metrics about where consumers search, surf and socialize online.  

    Check it out on SlideShare and feel free to share and use as you see fit.

    My favorite spoof video / viral marketing site ever via @agencyfusion

    Last updated 7 years ago

    Great viral marketing video and site ( by the web development company @agencyfusion. Full disclosure: I might possibly have uttered those words to my team/agency but you can't prove it. 


    SoLoMo = Future of Mobile according to Google & Mary Meeker (video & factoids)

    Last updated 7 years ago

    According to analysts, 2011 is the year of mobile.  Clearly Google thinks so, recently hosting an event called ThinkMobile featuring Mary Meeker of the investment bank Kleiner Perkins (@KPCB).  Together with Google's Jason Spero, Head of Americas Mobile Advertising, they review why marketers need to reshape their strategies to reach the always-connected, “mobilized” consumer.

    Some interesting factoids:

    • Shipments of smartphones & tablets will exceed desktops/laptops in 2011
    • US mobile searches grew 4X last year
    • Google forecasts that this year 16% of searches will be mobile
    • Google says 1 in 3 mobile searches are local
    • After searching for a local business, 61% of users called and 59% visited
    • Over 200 million people access Facebook from their mobile phone, as well as over 50% of Twitter users
    • 74% of consumers have purchased as result of using smartphone while shopping
    • Mobile users engage and convert at higher rates than web users
    • 79% of advertisers do not have a mobile optimized site

    The bottom line is that you need to invest in Social-Local-Mobile (SoLoMo) marketing or you will miss opportunities to egage the large and rapidly growing segment of consumers who are looking for products/services from their mobile phones.

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