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    Google gets social. Sort of.

    Last updated 6 years ago

    No, Google didn't launch their long rumored social network/app (Google Me) but they did enhance their search engine to include social results.  So now when you search you'll start seeing results influenced by the posts/shares of people in your social circle (of course only when you are logged in to gmail or iGoogle).  

    Basically Google is enhancing their search algorithm to include relationships as a signal of relevance to you the searcher. For example, when I do a search on "Google social search" Google now shows me some results that have been created and/or shared by friends in my gmail contacts or people I follow on Twitter.  As you can see in this screen grab, Google is displaying a story shared by Paul who works with me at ReachLocal and another that has been tweeted by our official twitter account that I follow.

    Are these search results more relevant to me than others that Google could have displayed?  Probably so but then again I don't know what the other results would have been...maybe a great article by Wired or another publication I read but am not connected to socially.  The other potential problem I foresee is that I follow a lot of people on Twitter whom I don't really know well and certainly don't want them impacting my search results. So far I don't see a way to set filters so it looks like an all or nothing proposition.  I'll keep trying it for a while but the jury is out.

    If you want to learn how to enable this for your Google searches watch their short video below and read the official blog post.

    Shameless plug: new ReachLocal video shows how ReachCast powers organic search rank, social word-of-mouth and positive reviews

    Last updated 6 years ago

    Sorry for the commerical interuption, but I'm proud of my team for creating this video about our award-winning service ReachCast. It's a quick overview (4 mins) of how our Web Presence Professionals use our platform to help local businesses:

    • increase their rank in organic search
    • grow their base of social fans and followers
    • improve their online reputation 
    • engage current customers and increase repeat business

     

    Who doesn't like annoying advertising? Me.

    Last updated 6 years ago

    Unfortunately for my friends and family I'm not able to turn off my marketing brain when I'm out of the office. As such, I'm always commenting on annoying/stupid advertising.  So I started a separate blog to point out ads that drive me crazy.  It's the only way I can get them out of my head ;)  

    Check it out here and let me know what you think.

    Some recent annoying ads:

    • Aaron's cheesy country song
    • Lifeshield's fear-mongering
    • I Can't Believe It's Not Butter's dancing in the aisles
    • IHOP's creepy narrator

    What do rap and SEO have in common? Content that draws an audience.

    Last updated 6 years ago

    The "SEO rapper" practices what he preaches.  

    "Great content and good link baiting, makes people link to the site you created. To do that you gotta have great information."  

    Search, Surf & Social - Interviews with the CEOs of Google, Yahoo & Facebook at Web 2.0 Conference

    Last updated 6 years ago

    You can get a very good feel for the future of each company by to listening to their chief executive in these interviews recorded at the Web 2.0 Conference in November 2010.  

    They are long but chock full of insights on the innovations coming in mobile, gaming, local search, social commerce,  mobile commerce, advertising and content. 

    Sadly, after listening to Carol Bartz talk about Yahoo! I still don't understand what their strategy is -- other than give the user a great experience which isn't exactly a strategy.  Eric Schmidt and Mark Zuckerberg are much more forthcoming with their vision and strategy.

     

    Eric Schmidt @ Google - 249,447 video views

    Carol Bartz @ Yahoo! 7761 video views

    Mark Zuckerberg @ Facebook - 414,075 video views

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